The Fashion FWD strategy
At BESTSELLER, our strengths as a business are our agility and responsiveness to trends. We are applying these strengths to respond to the changing demands of our planet and society, and to speed up our transition to a more sustainable reality.
Our strategy to get there is Fashion FWD. We want to play a significant role in overcoming the biggest sustainability challenges and we see sustainability as a prerequisite for ongoing business success. For this to happen, we are investing and innovating, and working in partnership across the value chain. We are accelerating action on a number of key priorities and we will continuously re-evaluate our approach moving forward to remain responsive to the changing external landscape.
Building on some good progress to date, we are now speeding up our progress across the BESTSELLER business and brands. Our North Star is our ultimate ambition and commits us to bring Fashion FWD until we are climate positive, fair for all and circular by design.
Within each of these areas we have set short and medium-term goals to achieve by 2025 to help steer our efforts.
We have divided our strategy into four focus areas. Due to its holistic and multifaceted aspirations, some key themes cut across our entire approach. For example, our long-term success will be shaped by our ability to increase transparency and traceability of our products and materials, digitalise our ways of working, preserve our climate, motivate and support our people, cooperate throughout our industry and stimulate innovation. As such, these themes underpin our entire strategy and have been incorporated in various sections in each of the four pillars.
Explore the four focus areas in the sections below and download a strategy summary here.