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Delivering FWD

Circular fashion

As well as rethinking the way we use natural resources, we need to rethink how we consume and keep resources in use for as long as possible. To consume better, we imagine a circular model for fashion, where we design according to principles that consider environmental impacts, treat waste as a resource, and keep materials in use for longer.

Circular fashion cuts across multiple areas of our Fashion FWD strategy. In Delivering FWD, we are focusing on how we can prolong the life of our products, as well as how to address fashion at the end of its original use phase.

Our goal is that by 2025, we will drive circular principles in post-consumer waste solutions and infrastructure, enabled by industry collaboration.

Closing loops through industry partnerships

As circular fashion extends far beyond our own products and operations, our goal commits us to collaborating with all stakeholders, from policymakers to industry associations and consumers. For this reason, we actively participate in industry dialogue and leading forums on circular fashion.

For example, we are a Strategic Partner of the Global Fashion Agenda (GFA), a leadership organisation aiming to mobilise the global fashion system towards ‘a world beyond next season’, which includes a focus on circularity with their Call To Action initiative.

Since 2015, we have also been a member of the Ellen MacArthur Foundation Circular Economy 100 Group and contributed to the New Textiles Economy report that set the foundation for Make Fashion Circular, which we have also partnered with. Make Fashion Circular is an industry initiative to stimulate innovation and collaboration amongst a wide range of actors to create a new textiles economy that will radically redesign the fashion industry’s operating model.

Thinking outside the box

While collaboration will be critical to our ability to achieve our goals and eventually reach our North Star, we have a responsibility to invest our own time, energy and resources into transforming our performance. We will:

  • Invest in training, so circularity principles become a part of our day-to-day work.
  • Actively contribute to the collection of used garments to drastically reduce the amount that ends up in landfill.
  • Increase the use of recycled materials in our products.

These actions will help bring sustainable fashion forward, however, to achieve the systemic change that we require, we must support the development of new technologies and business models. Through Invest FWD, we aim to explore solutions, new materials and test business models so we can help develop circularity in fashion.

Creating Circular Fibres

As well as looking at the infrastructure side of how we can reduce waste from clothing at the end of use, Fashion FWD also addresses the material production end of the value chain. Read more about how we are exploring and scaling the use of recycled and innovative fibres.

Delivering FWD

Product waste management

Get an overview of BESTSELLER's current set-up regarding damaged products and claims & excess products.

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Delivering FWD

Engaging with consumers

Our vision for Delivering FWD is to engage consumers and partner across the industry to develop solutions until circularity is a mindset and consumers are empowered to act sustainably. This means that we will need to do more both within our own business and beyond in order to make circular fashion the new normal. We will use the influence of our brands to engage consumers and suppliers and take steps to embed circularity within BESTSELLER from design to sourcing, to marketing and retail.

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