Collaboration is the key
We acknowledge that there are issues we cannot solve on our own, and we believe that collaboration is key to finding solutions and making lasting changes.
We have joined various multi-stakeholder initiatives and partnerships through which we address industry-specific challenges and opportunities together with other retailers, non-governmental organisations (NGOs) and industry associations.
We are invested in the cotton community
BETTER COTTON INITIATIVE
See bettercotton.org/massbalance for details
Cotton is one of the most used materials in the fashion industry.
At BESTSELLER, we care about our cotton farmers and the practices in which they grow their cotton and it is our goal to help transform the cotton sector into a more sustainable one.
BESTSELLER is a proud member of the Better Cotton Initiative/BCI.
Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products.
BESTSELLER is committed to sourcing 100% of our cotton as more sustainable cotton by 2022. More sustainable cotton includes organic cotton, recycled cotton and cotton sourced as Better Cotton.