Ready for sustainable revolution
Fashion FWD Lab
BESTSELLER is introducing 'Fashion FWD Lab' - an experimental sustainability playground, which will identify new and innovative solutions that will help create the future that the fashion industry needs.
Catalyst for collabs
BESTSELLER’s Fashion FWD Lab focuses on new low-impact circular materials, better production, new business models and smarter ways of manufacturing. Most of all, the lab acts as a catalyst for collaborations consisting of pilot projects, workshops, case studies and more in order to accelerate sustainable change.
Several projects are already in place, such as partnerships with biotech company Pond (biobased resins), Beyond Leather (animal-free leather based on fruitwaste) and Infinited Fiber (closed loop solution with new cotton-like fibre made from waste). Furthermore, BESTSELLER’s partnership with the Organic Cotton Accelerator (OCA) which facilitates a direct-to-farm approach and transparency at farm-level originates from Fashion FWD Lab. Then most recent collaboration is with the Finnish-based highly promising material innovator Spinnova (textile fibres produced from wood without harmful chemicals).