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BESTSELLER, JACK & JONES and VERO MODA are proud to once again provide the Danish Olympic and Paralympic Teams with an exclusive collection for athletes, support staff and team officials travelling to Japan this year.  

Together with our brands JACK & JONES and VERO MODA, BESTSELLER has been the official clothing partner for the Danish Olympic and Paralympic Teams at Beijing 2008, London 2012 and Rio 2016. Tokyo 2020 will be the fourth Olympic and Paralympic Games where the Danish teams will wear BESTSELLER-designed clothes in all non-competition situations. 

Danish residents can shop selected styles from the Olympic collection on jackjones.com and veromoda.com

Fashion FWD

THE MOST SUSTAINABLE COLLECTION YET 

The Tokyo 2020 collection is the most sustainable BESTSELLER has produced as the official clothing partner for the Danish Olympic and Paralympic Teams. It reflects the significant progress BESTSELLER has made in accelerating fashion towards a sustainable reality since the launch of its sustainability strategy Fashion FWD in 2018. 

From the first design meeting, sustainability has been a focus in the development of the Tokyo 2020 collection, resulting in the widespread use of more sustainable materials, including organic cotton and recycled polyester.