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Zalando and BESTSELLER UNITED have entered into a joint venture agreement for the shared ownership of the B2B online fashion wholesale marketplace is at the forefront of digitising fashion wholesale using digital innovation and optimisation to improve everyday working processes that maximise customer profits. The company provides a global B2B fashion marketplace where brands and retailers can connect, trade and grow their business through empowered buying and smarter selling.

The company was founded in 2015 by BESTSELLER UNITED on the back of learnings gained from BESTSELLER.

Zalando enters into the joint venture with a capital increase at FashionTrade, providing the company with funds to accelerate its growth, and the future ownership will be equally shared between BESTSELLER UNITED and Zalando.

“Digitising the wholesale experience and connecting brands and retailers in a simple online solution holds a great potential for the future of B2B fashion,” says Anders Holch Povlsen, owner of BESTSELLER UNITED. “That’s why we are pleased to welcome Zalando and their expertise into this partnership that we expect will bring beneficial insights to brands and retailers alike.”

Home in Amsterdam

FashionTrade currently has 30 international employees working from their Head Office in central Amsterdam, where they benefit from the highly international atmosphere and available infrastructure. Located in the heart of Europe, Amsterdam boasts a strong digital community and availability of major talent in the technical/digital/big data field.

Further information

For more information about FashionTrade and the joint venture, please see or contact:

Kavita Kooijman

Marketing & Communications,

+31 6 11 24 28 43


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