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Denmark’s rising swimming star Tobias Bjerg has been named BESTSELLER’s Olympic Hope at the annual Danish Sport Awards. The award recognises Tobias’ breakthrough year in 2019 where he went from a swimmer with potential to a genuine international competitor.

In Tobias’ own words, the last six months of 2019 has been his “best half-year so far in swimming”.

The 21-year-old truly announced himself on the world stage with a string of Danish and Nordic records, which saw him finish the year as one of the world’s top-10 fastest swimmers in both the 50 metres and 100 metres breaststroke.

In December, Tobias claimed his breakthrough major championship medal at senior level when he helped Denmark win bronze in the mixed medley relay at the European Short Course Championships. In July, he was milliseconds away from qualifying for his first final at a World Championships.

With the 2020 Olympic Games fast approaching, Tobias is well-placed to earn a ticket to Tokyo as part of the Danish team. BESTSELLER’s Olympic Hope award recognises his unwavering drive to realise his Olympic dreams and will provide economic support towards that end.

The award, which has been presented for the 11th time, is worth DKK 100,000, which includes a BESTSELLER clothes sponsorship of DKK 25,000.

Exciting potential

“We have been struck by Tobias’ work ethic and determination to make his mark on the world of swimming. In BESTSELLER, we believe in backing talent, and with Tobias, we believe that we have only seen glimpses of his true potential. We look forward to supporting and following his development over the coming years,” says BESTSELLER Communication Manager Jesper Stubkier.

Tobias received the award on stage at Sport 2019 – Danish sport’s annual gala event – in Herning, Denmark. The award was presented by BESTSELLER’s Olympic Hope 2017 Julius Johansen and Olympic silver medallist Jakob Fuglsang.

Facts about Tobias (born 1998)

Sport:                Swimming

Club:                 AGF Swimming/NTC


  • Danish recordholder in 100m and 50m breaststroke
  • Semi-finalist in 50m breaststroke at the 2019 World Championships
  • Bronze in 4x50m mixed medley relay at the 2019 European Short Course Championships
  • Bronze in 50m breaststroke at FINA World Cup Berlin 2019
  • Danish champion (long course and short course) in 100m and 50m breaststroke 2019
  • Bronze in 50m breaststroke at European Games 2015 (junior)

Former winners

Former winners include Olympic and Paralympic medallists such as Sara Slott Petersen, Lotte Friis, Viktor Axelsen, Rikke Møller Pedersen, and Daniel Wagner Jørgensen.

Last year’s winner, the young talented tennis player Clara Tauson, continued her rapid development in 2019.

Clara won the Australian Open junior championship just a few weeks after being named BESTSELLER’s Olympic Hope 2018. Three tournament victories as a senior player followed, which was a big reason why Clara chose to quit junior tennis in August, so she could focus 100 percent on her professional senior career.

Clara won four senior and two junior tournaments on the ITF Tour in 2019 and remains focused on qualifying for the Olympic Games in Paris in 2024.

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