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Denmark’s rising star of the shooting world – Stephanie Grundsøe – has been named BESTSELLER’s Olympic Hope for 2020. Stephanie is convinced the award will give her a boost as she aims to qualify for this year’s Olympic Games in Tokyo.

Photo credit: Lars Møller

Stephanie was announced as BESTSELLER’s Olympic Hope 2020 as part of Danish sport’s annual awards ceremony Sport 2020, which was broadcast on Danish television station DR1 on Saturday.

Two former winners of BESTSELLER's Olympic Hope also took home awards from Sport 2020Cyclist Julius Johansen (2017) was part of Denmark's pursuit team that was named 'Årets Sportsnavn' after they were crowned world champions in February, while badminton player Viktor Axelsen (2010) won 'B.T. Guld' for his breakthrough All-England title in March.

The 20-year-old is a serious candidate for a ticket to Tokyo, with the Danish Shooting Association (Dansk Skytte Union) set to select its team based on a series of elite competitions in the first half of 2021.

Stephanie has already made her mark at international level. In 2018, she won two silver medals in senior team events at the World Championships and gold in the 10m air rifle at the World Youth Olympics. In 2019, she also took home a gold medal from the European Championships after winning the Junior Women’s 10m air rifle.

“I’m absolutely positive that winning BESTSELLER’s Olympic Hope will give me the boost that I need in preparing for very important competitions in the upcoming months, as I aim to qualify for the Olympic Games in Tokyo,” Stephanie says.

All-American in her first year

Like the majority of elite athletes, Stephanie’s 2020 was disrupted by COVID-19. Having moved to the United States in 2019 to join Texas Christian University (TCU) – an elite sports university with a dedicated women’s shooting programme – Stephanie was flying at the start of 2020.

Stephanie established herself as TCU’s best-performing shooter and earned All-American honours as the third-best female shooter in the USA’s college competition. She helped TCU qualify for the season-ending national championships only to see them cancelled due to the global pandemic.

This prompted Stephanie to temporarily return to Denmark to continue her studies and train individually at home in Roskilde. Having won bronze in the women’s 10m air rifle at her first senior Danish Championships in November, Stephanie is well-placed to challenge for a spot at the Olympics this year.

Clear winner

Stephanie is the 12th winner of BESTSELLER’s Olympic Hope award. The award is worth DKK 100,000, including a clothes sponsorship of DKK 25,000. Alongside Stephanie, this year’s nominees were Alexander Aslak Nørgaard (swimming) and Tobias Thorning Jørgensen (para-dressage).

The winner is decided based on the nominees’ interviews with a committee of BESTSELLER colleagues and a company-wide poll. Stephanie’s commitment to her craft – before moving to the USA, she spent three years at Norway’s leading sports high school – and her reputation as a leader impressed BESTSELLER.

“Stephanie’s drive to succeed is amazing. The sacrifices she has made since a very young age, and her determination to reach the top of her sport is unique. We look forward to supporting her and following her journey over the coming months and years. In BESTSELLER, we believe in investing in talented individuals and this is the inspiration behind our Olympic Hope award. With the right support, we are excited by what Stephanie might achieve in Tokyo and beyond,” says Anders Gam, JACK & JONES Brand Director and member of the Olympic Hope selection committee.

Former winners

Former winners include Olympic and Paralympic medallists such as Sara Slott Petersen, Lotte Friis, Viktor Axelsen, Rikke Møller Pedersen, and Daniel Wagner Jørgensen. Last year’s winner was talented young swimmer Tobias Bjerg.

The 11 previous winners of BESTSELLER’s Olympic Hope have collectively qualified for the Olympic and Paralympic Games 14 times and won six medals.

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