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A carnival-like atmosphere will take hold in Aarhus on Sunday thanks to BESTSELLER’s ongoing partnership with Aarhus Motion.

For the fourth year in a row, BESTSELLER is the main sponsor of the Aarhus City Half Marathon – an event for all, not just the runners.

The route weaves its way in and out of Aarhus’ medieval city centre, which encourages a special feeling amongst participants and spectators alike.

Almost 12,000 runners will begin the BESTSELLER Aarhus City Half Marathon (BACH) at 10am on Sunday.

JACK & JONES Marketing Coordinator Annemette Jørgensen, who was BESTSELLER’s fastest female runner in 2017, says: “There’s not one spot on the route, where people aren’t cheering you on… and giving you the will to run even faster.”

BESTSELLER Communication Manager Jesper Stubkier says: “We are proud to partner with the race for a fourth consecutive year.”

“It provides us with a unique opportunity to engage with our local colleagues in Denmark outside of the daily routines in the offices and stores across Denmark, and with our significant retail and office presence in Aarhus. It also provides a golden opportunity to give something back to the city and people of Aarhus.”

BACH’s route takes in all of Aarhus’ major landmarks including the cathedral, Town Hall, ARoS Art Museum, Dokk1, the Botanical Gardens and even a run through BESTSELLER’s office down at the harbour.

There are also 50 hotspots – locations with music and entertainment – along the way.

Read more about the entertainment on offer.

Hans-Henrik Damgaard, who is a Retail Operation Manager at VILA, has been the fastest runner from BESTSELLER the past two years and ranks BACH highly.

“The atmosphere is simply fantastic. Of all the races I have participated in, BACH is the one that gives me the biggest thrill,” Hans-Henrik says.

“In my mind, the Berlin half marathon and Copenhagen half marathon don’t have the atmosphere as we have in Aarhus.”

With the NAME IT Children’s run jumping the gun and inaugurating the first section of the route on Saturday before the half marathon, it makes for an amazing weekend, full of good vibes.

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