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The Tower & Village plans in Brande have now received the final approval from the city council. Start and end dates are yet to be determined.

“We are very pleased that the plans have now been approved by the city council and we are extremely proud and humbled by the amount of support our project has received, especially locally. It is important for us to underline that the city council’s approval is merely one of the preliminary steps of a long journey,” says Project Manager Anders Krogh, BESTSELLER, and continues: “The city council’s approval is obviously essential, but we still have a lot of homework to do and much to consider before a project like this can be brought to life. We still have years ahead of us before a potential start date,” Anders Krogh finishes.

Commitment to Brande

With the Tower & Village project, BESTSELLER rethinks the classic idea of a headquarters and creates a long-term plan for the company’s presence in Brande.

“We consider the overall building project an investment in Brande, and the planned high-rise building will function as an icon for the new expansion. It will be a landmark that places Brande on the map, but it will also function as an architectural attraction benefiting hotel guests, students and other users of the building,” he explains.

“The plan is born out of a passion and interest for architecture and a vision of creating a unique building that matches the unique setup of a rethought headquarters,” he finishes.

The original plans were first presented back in 2017 – read about them here.


BESTSELLER is aiming to make the Tower & Village project sustainable certified according to the DGNB sustainability certification system. DGNB is based on the concept of holistic sustainability, placing equal emphasis on the environment, people and commercial viability.

“Last year, we announced our Fashion FWD sustainability strategy, which set out ambitious goals for our business. This year, we unveiled plans for a 125 MW solar power plant to cover the entire global energy consumption for our owned and operated buildings, so it’s only natural that we look for sustainable solutions for the project in Brande as well,” says Anders Krogh.

Read more about BESTSELLER’s sustainability ambitions here.

About DGNB

The DGNB system is a global benchmark for sustainability. The certification system offers a planning and optimisation tool for evaluating sustainable buildings and urban districts. It was developed to help organisations enhance the tangible sustainability of construction projects.

The DGNB System is used worldwide and is considered the most advanced of its kind.

Read the press release in Danish here

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