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This January, a young, promising Danish athlete will be awarded ‘BESTSELLER’s Olympic Hope’. Find out which talents are nominated for this year’s award.

BESTSELLER’s Olympic Hope award is presented to a young, promising Danish athlete who has a positive attitude and has shown great potential within his/her line of sport.

The award

The award is worth DKK 100,000 including a DKK 25,000 BESTSELLER clothes sponsorship. The support will help pave the way to fulfill the Olympic dreams of the winning athlete.

The winner will be revealed at the annual Danish sports awards ‘Sport 2017’ broadcasted live on Danish television on 6 January 2018.


Former winners include Olympic and Paralympic medallists such as Sara Slot Petersen, Lotte Friis, Viktor Axelsen, Rikke Møller Pedersen, and Daniel Wagner Jørgensen.

Last year’s winner, the talented young rider Cathrine Dufour, has really upped her game this past season setting personal records and taking home Danish Championship and European Championship medals. But more than that, she has proved that she is amongst the very best in the world, winning multiple gold and silver medals in the international Grands Prix in Doha and Hagen. Read more about Cathrine and the other former winners of the award here.


The nominees for this year’s award are:

Emil Petersen (Skeet Shooting)
Julie Frølund Funch (Kayak)
Julius Johansen (Cycling)


With his bright talent, Emil is a future star. This year has seen the 19 years old not only take home the Junior World Championship but also taking on the seniors with an entry in the top-30 World Ranking. With dedication and hard work, he is constantly developing his technique, his physique and his mental level, and he dreams of winning Olympic medals for Denmark at the 2020 Olympic Games in Tokyo.

With his positive nature and charming personality, Emil is always there to support his teammates and lift the spirit, and if he keeps on developing at his current pace, he will soon be a top player in the world of shooting.


One of the greatest talents ever in Danish cycling. Aged 18, Julius is already among the strongest riders on the national track team, and his 6 international medals the past year is a testament to his extraordinary physical performance level and his exceptionally mental will power.

Julius is very focused and – when not on the bike – he maintains his feet on the ground even though the sky’s the limit when you gifted with a world class talent. In 2020, Julius is a strong candidate to bring home Olympic medals in the 4,000 m Team Pursuit or even in the individual Omnium or Madison disciplines.


The right attitude and a strong determination can take you very far. Just ask 20-year-old Julie who suffered from juvenile arthritis but managed to overcome the challenges and deliver impressive results on the water.

Only six years after first setting foot in a kayak, she became Junior World Champion in the quadruple kayak and Junior European Champion in the single kayak. She dreams of making it to the 2020 Olympics in Tokyo and her strong personality, her positive attitude and her winning mentality definitely make it a plausible dream.

Read the Danish press release here

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Olympic Hope Nominee

Facts about Emil (born 1998)

Skeet Shooting

Jetsmark Sogns Jagtforening

Top results:
Junior World Champion 2017
Junior European bronze medalist 2017
Junior European silver medalist 2017 (team)
Number 7 at the Senior World Cup 2017
Top-30 on the Senior World Ranking 2017


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Olympic Hope Nominee

Facts about Julius (born 1999)

Cycling, 4,000 m team pursuit

Team Børkop Cykler – Carl Ras Roskilde Junior

Top results:
Gold at Senior World Cup in Columbia 2017, 4,000 m Team Pursuit (track)

Silver at Senior World Cup in Los Angeles 2017, Madison (track)

Junior World Champion 2017, Omnium and Madison (track)

Junior World Champion 2017, Road Race (road)

Gold at Youth Olympics 2016, Time Trial (road)

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Olympic Hope Nominee

Facts about Julie (born 1997)

Kayaking, K4 and K1

Vallensbæk Kano- & Kajak Club

Top results:
Junior World Champion 2015, K4 (quadruple kayak)

Junior European Champion 2015, K1 (single kayak)

Junior World Championship 2015, Silver, K1 and K4.

U23 World Championship 2016, 5th place, K1

Part of the Danish senior K4 team aiming to qualify for the 2020 Olympics

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