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After 30 years of guys, it’s finally time for the girls.

JACK & JONES is expanding with the launch of JACK & JONES for young women – or JJXX as it is called.

JJXX because it was born in the year ´20, because it denotes the female sex and because it represents potential, the unknown. The future that is yet to come.

By leveraging 30 years of denim expertise and know-how, JJXX is bringing you an international jeans brand with focus on all the good quality essentials that any young woman can’t live without – as well as the key must-have trends that add a little extra. But this is not your average fashion brand!

With a ‘never out of stock and never out of style’ mindset JJXX is set on delivering those go-to items that a girl can rely on and return to, day after day.

The collection will be available online and in stores across Europe, with the first line set to drop in October 2021.

You can read more about JJXX or follow the new brand on Instagram.

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