Fashion for Good and BESTSELLER Join Forces
BESTSELLER has become a strategic partner in Fashion for Good, a global community of brands, producers, retailers, suppliers, NGOs, innovators and funders united around shared ambitions of positively transforming the fashion industry.
BESTSELLER wants to accelerate fashion’s journey towards a sustainable reality and has recently launched a new sustainability strategy – Fashion FWD. As part of Fashion FWD, BESTSELLER has established a new investment platform called Invest FWD to identify and cultivate the next generation of sustainable solutions. By partnering with Fashion for Good, BESTSELLER will have access to the latest sustainable innovation through Fashion For Good’s Innovation Platform.
Katrin Ley, Managing Director of Fashion for Good, on the new partnership: “We are delighted to join forces with BESTSELLER as they launch Fashion FWD – BESTSELLER’s new strategy, which makes sustainability central to its way of doing business. The focus areas of Fashion FWD – ranging from innovative new materials to circular business models – are perfectly aligned with Fashion for Good’s innovation agenda. Together we want to speed up the transition towards good fashion.”
With the addition of BESTSELLER to its network, Fashion for Good gains a committed international partner in the apparel industry. BESTSELLER will engage in setting Fashion for Good’s innovation strategy, including defining focus areas, taking part in the selection of new innovators, as well as providing expertise and mentorship to the selected start-ups. BESTSELLER will also benefit from specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s established and expanding network.
“At BESTSELLER, we want to bring sustainable fashion forward until we are climate positive, fair for all and circular by design. To do this we need sustainable innovation and industry collaboration. This is exactly what Fashion for Good represents and why we are pleased to announce our new partnership with them.” – Dorte Rye Olsen, BESTSELLER Sustainability Manager.
Through Invest FWD and the partnership with Fashion for Good, BESTSELLER will explore innovative solutions and help bring them to scale, with a focus on concepts such as low impact materials, new supply chain technologies and renewable energy. Investing in a more sustainable future for fashion can build resilience in BESTSELLER, while providing benefits for people and the planet.