FAMILY VALUES GUIDE BESTSELLER IN INDIA
BESTSELLER has supported the fight against poverty and chronic malnutrition, as well as the empowerment of women, through its support of four food-processing factories in rural India.
Manvi Chaturvedi, a key account manager at our sourcing office in India, has been struck by BESTSELLER’s impact on poverty-stricken people in her country.
Manvi joined BESTSELLER FOUNDATION Communication Officer Mikkel Rytter Poulsen on a recent tour of two regions of India, visiting projects that received support from BESTSELLER’s GIVE-A-DAY event.
It was her first time in rural India.
“This trip opened my eyes to the levels of poverty in India. The difficulties experienced by the people we spoke to moved me a lot and made me question my responsibility towards the world as a whole,” Manvi says.
For women, by women
On 10 April 2015, BESTSELLER donated everything customers spent worldwide to various charities, including GAIN in India.
Manvi visited four factories that have been constructed over the past three years thanks to BESTSELLER’s contribution to GAIN.
The factories produce a fortified cereal product for pregnant and breastfeeding women, as well as children, to reduce malnutrition in rural India, and they can feed a combined 70,000 people every month.
Not only do the factories support women but they are almost exclusively run by women – from management to the factory floor. Rare opportunities in a country as persistently patriarchal as India.
“The GIVE-A-DAY project changed their lives by giving them a platform to earn a living, improve skills, socialise with people, exchange thoughts and ideas, and become independent,” Manvi explains.
A proud moment
For Manvi, who only joined BESTSELLER 10 months ago, visiting the factories in Bihar – which borders Nepal in the north – and Karnataka in the south, gave her a greater insight into the principles that guide her employer.
“I learnt that BESTSELLER has a place for people – not only its own family – but also the family outside,” Manvi says.
“We at BESTSELLER strive hard to generate revenues but we also strive to reach out to and uplift people and make this world a better place to live in.”