BESTSELLER SUMS UP FASHION FWD GOALS OF 2020
Today, BESTSELLER puts out its sustainability report for 2020 – a year marked by a pandemic and massive disruption in the entire value chain, but important sustainability goals have still been achieved.
CEO & Owner Anders Holch Povlsen states in his intro to the report:
“As we look back on 2020 and reflect on a momentous year, it is striking – for all the talk of ‘a new normal’ – how much the values that define BESTSELLER remain relevant. Honesty, loyalty, a strong work ethic, a willingness to cooperate and an inquisitive mind – all of these factors are as important today as they were when BESTSELLER began almost half a century ago.
While the initial shock of COVID-19 has worn off, our industry – like global society – continues to grapple with massive challenges related to the virus. The textile supply chain remains seriously disrupted. While we have adapted quickly to the market, allowing us to continue submitting orders and help keep the wheels in motion at many of our suppliers, we must accept that the effects of the global pandemic will be long-lasting. Our social sustainability work remains as important as ever to foster safe working environments and fair outcomes for everyone in our supply chain.
There are a number of similarities between the pandemic and the broad environmental/planetary crisis. We cannot build walls strong or high enough, and neither can we run away fast or far enough, to simply avoid the global challenges we are facing – or are about to face. We live in a connected world, which makes contemporary challenges and opportunities so multifaceted that our approach must be collaborative, and our solutions must be holistic. Everyone has a responsibility to do their part. Our actions must be based on the measurable needs of our planet, which is why we are pleased our climate goals have been approved by the Science Based Targets initiative in early 2021.
BESTSELLER is committed to adopting and investing in innovation to futureproof our company. The establishment of Fashion FWD Lab in 2020 was a critical step in our innovation work, as it supports innovators and entrepreneurs so they can tailor their concepts for widespread use in the fashion industry.”