BESTSELLER SIGNS UP FOR SUSTAINABLE FASHION PACT
Together with other leading fashion brands, BESTSELLER has signed up for the Fashion Pact aimed at accelerating the industry’s sustainable development. The commitments and signatories have been announced today by the French President Emmanuel Macron ahead of this year’s G7 Summit.
In the same vein as BESTSELLER’s Fashion FWD strategy, the purpose of the Pact is to accelerate sustainable development in the fashion industry. The Pact outlines three overall commitments on climate, biodiversity and oceans – all areas where the fashion industry must take action.
BESTSELLER CEO and owner Anders Holch Povlsen will attend President Macron’s announcement of the pact at the Elysee Palace in Paris alongside other signatories today.
“By signing on, we show further commitment on critical issues. The initiative will not be a technical forum, it will promote transformation through CEO-level engagement and create a powerful common voice,” says Dorthe Scherling, Head of Corporate Affairs at BESTSELLER.
The Fashion Pact will promote existing programmes – some of which BESTSELLER is already involved with, such as the Science Based Targets Initiative on climate – to get more companies on board. The Pact will also work to further the global biodiversity conversation in order to identify a strategy in this space.
“Many of our BESTSELLER Fashion FWD goals already address climate, biodiversity and oceans, but our strategy is a living, breathing plan. It is critical we execute on the goals we already have in place and at the same time, we need to continuously add new goals and evolve our strategy to address sustainability holistically because it’s the right thing to do and it keeps us competitive,” Dorthe adds.
Besides BESTSELLER, 31 other major brands have signed on, including Inditex, H&M, Adidas, Nike, PVH, Burberry, Ralph Lauren and Kering.
Want to know more? Click here to read about the Fashion Pact.