Skip to content Skip to navigation


BESTSELLER has partnered with environmental organisation Canopy as we work to eliminate the use of man-made cellulosics, paper and packaging sourced from ancient and endangered forests in our supply chain.

To mark World Rainforest Day 2020, BESTSELLER has joined Canopy’s initiatives ‘CanopyStyle’ and ‘Pack4Good’ alongside 46 other global brands such as Ralph Lauren and Sainsbury’s.

‘CanopyStyle’ is a campaign to keep the world’s endangered forests out of the production of man-made cellulosics such as viscose and modal, while ‘Pack4Good’ is focused on protecting ancient trees from being logged to make paper and cardboard packaging.

Three billion trees are logged for packaging each year, while another 150 million trees are cut down to produce popular textiles like viscose.

Our membership of Canopy aligns with our sustainability strategy Fashion FWD where we have committed to responsibly sourcing 100 percent of our man-made cellulosic fibres in line with industry best practice, such as the Forest Stewardship Council (FSC) by 2022.

“By joining Canopy, BESTSELLER lends its weight to a growing and noteworthy movement within the fashion industry, which can make a measurable difference for critical forest habitats around the globe. Together with other Canopy partners, as well as our brands, suppliers and customers, we can collaborate to create demand, shift supply chains and implement more sustainable sourcing practices,” says Camilla Skjønning Jørgensen, BESTSELLER’s Materials and Innovation Manager.

Read more about our Forest Protection Policy.

Back to news list

Policies & Guidelines

BESTSELLER’s Forest Protection Policy

BESTSELLER is committed to help drive sustainability forward in the fashion industry. This commitment spans across our entire value chain and our production processes; including the procurement of our raw materials, fabrics and our paper, paperboard and packaging.  

Read more

Creating FWD

We are creating FWD by designing responsibly

Our vision: We will increase the use of more sustainable materials year-on-year until all our products are circular by design.

Read more