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This January, BESTSELLER’s Olympic Hope award will yet again be presented to a young Danish athlete with the sporting world at their feet.

BESTSELLER has selected the three nominees for our Olympic Hope award, which will be presented at the Danish sport awards SPORT 2019 in Herning, Denmark, on 4 January 2020.

The nominees to be BESTSELLER’s Olympic Hope 2019 are:

  • Tobias Bjerg (Swimming)
  • Nicolai Højgaard (Golf)
  • Holger Rune (Tennis)

It is the 11th time BESTSELLER will present the award, which is worth DKK 100,000, including a DKK 25,000 BESTSELLER clothing sponsorship. This financial support will help pave the way for the winning athlete to fulfil their Olympic dreams.

Former winners

Former winners include Olympic and Paralympic medallists such as Sara Slott Petersen, Lotte Friis, Viktor Axelsen, Rikke Møller Pedersen, and Daniel Wagner Jørgensen.

Last year’s winner, the young talented tennis player Clara Tauson, has continued her rapid development in 2019. Clara won the Australian Open junior championship just a few weeks after being named BESTSELLER’s Olympic Hope 2018. Three tournament victories as a senior player followed, which was a big reason why Clara chose to quit junior tennis in August, so she could focus 100 percent on her professional senior career.

Clara has won four senior and two junior tournaments on the ITF Tour this year and remains focused on qualifying for the Olympic Games in Paris in 2024.

Read more about Clara and other former winners of the award here.

About the nominees

Tobias Bjerg

With two Danish records in 2019, Tobias has truly announced himself on the international stage. He broke his own Danish record in 100m breaststroke at the Danish Open in April with the 13th-fastest time in the world this year. In July, Tobias qualified for his first semi-final at a World Championship event where he also broke the Danish 50m breaststroke record and was milliseconds away from reaching the final. It is realistic that the 21-year-old will already be one of the Danish swimmers selected to represent his country at the Olympic Games in Tokyo in 2020.

Throughout his career, Tobias’ serious dedication to swimming has been as clear as his love for the sport. His ability to handle and take responsibility for his own performances – regardless of whether he reaches his goals or not – both within the national team and externally in the media is a great example for others. Tobias is aware of his position as an elite athlete and role model, and he is happy to attend events supporting Dansk Svømmeunion’s ‘Respect for Water’ campaign.

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Nicolai Højgaard

Despite his young age, Nicolai has already confirmed his potential at golf’s highest level, following many years of impressive results as a junior and amateur. The 17-year-old left his mark on the World Tour at the KLM Open in September with a second-place finish behind the experienced 2017 Masters-winner Sergio Garcia. In 2019, Nicolai has so far risen from 1179 on the official world rankings to 392. During 2018, Nicolai was crowned Danish champion, European champion and world champion – with both the national and world championship results coming as part of a team.

Nicolai’s team results are just as impressive as those he has achieved individually, which says something about his attitude and social skills. He is well-liked and respected amongst his peers on the national team, and he is willing to challenge himself and lead the way when the media requires an interview. Regardless of the result, Nicolai is always focused on developing his technique and mentality, so he can get even better and learn from his experiences. There is no doubt that Nicolai has great ambitions and he has a very realistic chance of qualifying to the Olympic Games in Paris in 2024.

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Holger Rune

There is no doubt that Holger is a future star of tennis. The 16-year-old won the ITF World Tennis Tour Junior Finals in October and simultaneously secured top spot in the junior world rankings. He followed that up with victory at the Red Bull Next Gen Open in November against players up to five years older than him. Those impressive results came after Holger also won the junior edition of the French Open in May. Holger already impressed at senior level as a 14-year-old when he became the youngest player ever to represent Denmark in Davis Cup tennis. Earlier this year, he also became the youngest-ever Danish champion ever.

Holger has an immense drive to be the best tennis player he can be and he isn’t afraid to dream big. He has said many times that the dream is to be number one in the world and win all four Grand Slam titles, as well as an Olympic gold medal. At his club HIK – where he often trains – Holger is popular amongst young and old alike, and he always takes the time to give an autograph or take a photo together with his younger clubmates.


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BESTSELLER's Olympic Hope

Facts about Tobias (born 1998)

BESTSELLER's Olympic Hope

Facts about Nicolai (born 2001)

BESTSELLER's Olympic Hope

Facts about Holger (born 2003)