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Read about our 20by20 strategy


Sustainability report 2016

In our sustainability strategy ‘20by20’ we have set ourselves 20 goals, which will guide our sustainability work towards 2020. This year, we have adjusted our strategy in order to ensure that it continuously reflects a high commitment and ambition level and that it embraces new sustainability tendencies and focus areas.


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Highlights from our

Sustainability Report 2016

Play video Sustainability in BESTSELLER - 2016

Sustainability in BESTSELLER

Supply Chain Management

We continuously work to obtain transparency further back in our supply chain and to make positive changes wherever we have the possibility.

About our supply chain

Sustainability in BESTSELLER

Policies & Guidelines

Download our Code of conduct, Child Labour Policy, Chemical restrictions and more

Read our sustainability guidelines

Focus Area: Products

Cotton: our most important fibre

As cotton is our most important fibre we must ensure that it is grown with consideration for the environment and the people. It is our aim that by 2020 the majority of our cotton comes from more sustainable sources such as Better Cotton and organic cotton.

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Animal Welfare Policy

Animals must under no circumstances be caused any harm for the manufacturing of our products

Read our animal policy

Sustainability in BESTSELLER


Being part of the world’s second largest industry, BESTSELLER has a responsibility to ensure that we use natural resources responsibly in the present so that we care for the future of our planet and ensure a healthy fashion industry.

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Sustainability in BESTSELLER


BESTSELLER’s Chemical Restrictions are one of the cornerstones of our sustainability work. The restrictions, which are updated annually, are formed according to the precautionary principle and based on the latest scientific research and international and national legislation.

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