Our Five Focus Areas
Textile production seen from a global perspective is resource intensive and can be highly polluting. Large land areas are used for cultivation of cotton, a large number of chemicals are used throughout the production processes of all fibres, and there is huge energy consumption throughout the entire life cycle of products.
To achieve a more sustainable business, we must address the way our products are produced and search for more sustainable materials. In that way we can provide our customers with a range of more sustainable products and use our resources to influence consumer behaviour in making sustainable choices when buying, using and disposing of garments.