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Focus Area: Products


Cotton is a renewable resource, but it also has a high impact on the environment as much water, pesticides and insecticides are required to cultivate and manufacture cotton. According to research 3000 litres of water are required for the production of one T-shirt and 8,500 litres for one pair of jeans.

As cotton is our most important fibre we must ensure that it is grown with consideration for the environment and the people. It is our aim that by 2020 the majority of our cotton comes from sustainable sources such as Better Cotton and organic cotton.

Better Cotton

Better Cotton is produced by farmers who minimise the harmful impact of chemical use and use water more efficiently. As a member of the Better Cotton Initiative BESTSELLER is committed to increase the supply of Better Cotton by supporting the training of the farmers and to create a demand by bringing more Better Cotton into our supply chain and products.  

BESTSELLER is committed to improving cotton farming practices globally with the Better Cotton Initiative/BCI. Read more at 

Organic cotton

Organic cotton is grown without using any inorganic fertiliser, synthetic pesticides and other potentially harmful chemicals. Our children’s brand NAME IT has steadily increased the number of organic products, and today more than a third of NAME IT’s cotton products are made from organic cotton.

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Focus Area: Environment & Chemicals

BESTSELLER’s Chemical Restrictions are one of the cornerstones of our sustainability work. The restrictions, which are updated annually, are formed according to the precautionary principle and based on the latest scientific research and international and national legislation.

Read more

Animal Welfare Policy

Animals must under no circumstances be caused any harm for the manufacturing of our products

Read our animal policy