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Sustainability in BESTSELLER


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Sustainability in BESTSELLER


Being part of the world’s second largest industry, BESTSELLER has a responsibility to ensure that we use natural resources responsibly in the present so that we care for the future of our planet and ensure a healthy fashion industry.

In 2016, BESTSELLER joined the Ellen Macarthur Foundation Circular Economy 100 Group to explore the possibilities and challenges of moving from a linear ‘take, make and dispose’ business model towards a circular system that restores and regenerates materials. An important lesson learnt over the years has been that the industry must work together to achieve the greatest impacts, and in May 2017, BESTSELLER signed the Global Fashion Agenda’s Call to Action for a circular fashion system. Under this commitment, we will work to advocate for the circular fashion agenda and set our own goals for regenerating textile fibres and promoting reuse of textiles.

Our circular initiatives

We have taken various steps that support the circular agenda:

- Use of recycled and more sustainable fibres: We have been part of several initiatives exploring the future development of new and more innovative materials and we have worked with our supply chain to get learnings on recycling of fibers. Several of our brands have introduced collections containing recycled fibres, e.g. polyester made from used plastic bottles and recycled cotton made from old jeans, and we also use other more sustainable fibres, e.g. Tencel® Organic Cotton, and Better Cotton. In fact, more than 35% of the cotton used in our products is sourced as more sustainable cotton (Better Cotton, organic cotton or recycled cotton). Learn more about BESTSELLER’s cotton strategy.

- Collection and resale of used clothes: BESTSELLER works to promote the message to our consumers that used textiles are valuable resources and not waste. In 2017, we started a collaboration with Danish Red Cross on the ‘Smid Tøjet’ (Drop Your Clothes’) campaign that aimed at collecting as much used clothes as possible for either resale or, if in poor conditions, recycling. Throughout the year, we also donate clothes for various other charity purposes, and resell second hand clothes.

-  Recycling of textile fibres: Almost all collected clothes that cannot be reused are sold to I:CO (I Collect) for recycling. The fibres are turned into e.g. insulation materials for the car industry or playground surfaces. Learn more about how we manage product waste.

Read more about our partnerships

Ellen MacArthur Foundation

Global Fashion Agenda’s Call to Action

Better Cotton Initiative

Sustainable Apparel Coalition


Our partners


BESTSELLER is announced as Strategic Partner in Global Fashion Agenda, a group working to set a common agenda and direction for focused industry efforts on sustainability in fashion.

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Latest news


In light of increasing consumer and media attention on the fashion industry and waste, we have created an overview below of our current set-up regarding damaged products, claims & excess products, and our position on circular economy for easy access. The overview is based on information readily available on our website.

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Focus Area: Products

Cotton: our most important fibre

As cotton is our most important fibre we must ensure that it is grown with consideration for the environment and the people. It is our aim that by 2020 the majority of our cotton comes from more sustainable sources such as Better Cotton and organic cotton.

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