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Sustainability in BESTSELLER


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Sustainability in BESTSELLER


Being part of the world’s second largest industry, BESTSELLER has a responsibility to use natural resources responsibly in the present so that we care for the future of our planet and promote a healthy fashion industry.

BESTSELLER has joined the Ellen MacArthur Foundation Circular Economy 100 Group to explore the possibilities and challenges of moving from a linear ‘take, make and dispose’ business model towards a circular system that restores and regenerates materials. An important lesson learnt over the years has been that the industry must work together to achieve the greatest impacts. BESTSELLER is also Strategic Partner in the Global Fashion Agenda (GFA), a group working to set a common direction for industry efforts on sustainability. Under the GFA, BESTSELLER has signed the Call to Action for a circular fashion system and with this commitment, we will work to advocate that used clothes are not waste, but important resources for making fashion sustainable. We have set our own goals for increasing the volume of used garments collected and enhancing internal knowledge of designers and buyers on circular fashion design. Read more about our action points on post-consumer textile waste here.


We have taken various steps that support the circular agenda:

- Use of recycled and more sustainable fibres: We have been part of several initiatives exploring the future development of new and more innovative materials and we have worked with our supply chain to get learnings on recycling of fibers. Several of our brands have introduced collections containing recycled fibres, e.g. polyester made from used plastic bottles and recycled cotton made from old jeans, and we also use other more sustainable fibres, e.g. Tencel® Organic Cotton, and Better Cotton. In fact, more than 35% of the cotton used in our products is sourced as more sustainable cotton (Better Cotton, organic cotton or recycled cotton). Learn more about BESTSELLER’s cotton strategy.

- Collection and resale of used clothes: BESTSELLER works to promote the message to our consumers that used textiles are valuable resources and not waste. In 2017, we started a collaboration with Danish Red Cross on the ‘Smid Tøjet’ (Drop Your Clothes’) campaign that aimed at collecting as much used clothes as possible for either resale or, if in poor conditions, recycling. Throughout the year, we also donate clothes for various other charity purposes, and resell second hand clothes.

Product waste management

It is important to distinguish between damaged products that can’t be sold due to consumer safety considerations and post-consumer products (products that have been sold and used by the consumer). Damaged products make up an infinitely small percentage of the goods we produce. Learn more about how we manage product waste.

Global Fashion Agenda


BESTSELLER publishes strategic action points on post-consumer textile waste as part of the Global Fashion Agenda’s Call To Action.

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SELECTED shows high ambitions with almost 50% of their entire spring 18 collection containing more sustainable materials – marking the path for SELECTED as a brand aiming for more sustainable materials in all garments possible.

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Our partners


BESTSELLER is announced as Strategic Partner in Global Fashion Agenda, a group working to set a common agenda and direction for focused industry efforts on sustainability in fashion.

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Focus Area: Products

Cotton: our most important fibre

As cotton is our most important fibre we must ensure that it is grown with consideration for the environment and the people. It is our aim that by 2020 the majority of our cotton comes from more sustainable sources such as Better Cotton and organic cotton.

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