SUSTAINABLE MATERIALS ARE HERE TO STAY
Today, Textile Exchange launches the Sustainable Materials & Fibers Market Report 2017. JACK & JONES is on the top 10 ‘Preferred Cotton Leaderboard’.
The latest Preferred Fiber and Materials Market Report (PFMR) launched today by the global non-profit organisation Textile Exchange shows that the global textile industry is recording double, even triple-digit increases in its usage of preferred (more sustainable) fibers and materials. Companies are making real progress in their efforts to improve sustainability and make a positive impact on the world.
JACK & JONES is in top 10 ( number 9) on the ‘Preferred Cotton Leaderboard’, which is a list of top brands/retailers using ‘preferred cotton’ (by volume), e.g. Better Cotton, organic cotton, Cotton Made in Africa, recycled cotton etc. The report shows that ‘preferred cotton’ now makes up 47% of the surveyed brands/retailers’ total use of cotton.
“We are proud that JACK & JONES is on the top 10 list, and it is great to see that we have increased our focus to use more sustainable cotton across all BESTSELLER brands,” says Dorte Rye Olsen, Sustainability Manager in BESTSELLER.
The report also shows that recycled polyester and lyocell/viscose alternatives have seen a tremendous increase in 2016 as recycled polyester has increased by 58% and lyocell by 128%.
“The results of this report emphasises that the industry is building its sustainability impacts through increased commitments to ‘preferred materials’. Within a few years, preferred materials will be mainstream, so we really need to set ambitious goals for this in BESTSELLER,” says Dorte.
A few BESTSELLER brands have started using other ‘preferred materials’, such as recycled polyester and lyocell. VERO MODA just launched their collection AWARE which is made from organic and recycled cotton, recycled polyester and lyocell. At SELECTED, 50% of the spring 18 collection is made from ‘preferred materials’ including recycled polyester. One of SELECTED’s NOOS styles is made from 15 old half-liter plastic bottles and if the style sells as expected, more than 855,000 bottles will be recycled for this style alone.
Read the full Sustainable Materials & Fibers Market Report 2017 here.