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The talented young bike rider Julius Johansen was named BESTSELLER’s Olympic Hope at the annual Danish Sports Awards this weekend. Julius follows in the footsteps of a number of great athletes that have made the transposition from talent to star.

Julius is seen as one of the greatest talents ever in Danish cycling. Aged 18, he is already among the strongest riders on the national track team, and his 6 international medals the past year is a testament to his astonishing physical performance level and his exceptionally mental will power.

The award is worth DKK 100,000 including a DKK 25,000 BESTSELLER clothes sponsorship. The support will help pave the way to fulfill Julius’ dream of winning medals at the 2020 Olympics, where he will be a strong candidate to go on the podium in the 4,000 m Team Pursuit or even in the individual Omnium discipline.

Dedication is everything
"Apart from his obvious talent, we see a young man with a determination and will to be the best. His focus and dedication is extraordinary, and his ability to stay grounded despite all the hype makes him a well-deserving winner of our award,” says BESTSELLER Communication Manager, Jesper Stubkier.

Most recently Julius got a chance to ride with some of the best riders in the world, when ProTour team Quick-Step invited him to join their winter training camp – something quite extraordinary for a rider of his age.

Sport:                Cycling, 4,000 m team pursuit
Club:                 Team Børkop Cykler – Carl Ras Roskilde Junior (2017), Team coloQuick-Cult (2018)

Top results:   
-   Gold at Senior World Cup in Columbia 2017, 4,000 m Team Pursuit (track)
-   Silver at Senior World Cup in Los Angeles 2017, Madison (track)
-   Junior World Champion 2017, Omnium and Madison (track)
-   Junior World Champion 2017, Road Race (road)
-   Gold at Youth Olympics 2016, Time Trial (road)

Former winners include Olympic and Paralympic medalists such as Sara Slot Petersen, Lotte Friis, Viktor Axelsen, Rikke Møller Pedersen and Daniel Wagner Jørgensen.

Last year’s winner, the talented young dressage rider Cathrine Dufour, has really upped her game this past season setting personal records and taking home Danish Championship and European Championship medals. But more than that, she has proved that she is amongst the very best in the world, winning multiple gold and silver medals in the international Grands Prix in Doha and Hagen. Read more about Cathrine and the other former winners of the award here.

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