JACK & JONES WOOS THE NEXT GENERATION
This autumn JACK & JONES expands its denim brotherhood with a junior collection. The junior collection is a line of styles in the well-known JACK & JONES design, scaled down to fit young guys aged 5 to 16. Building on its solid reputation for high quality and knowhow from 28 years in the menswear business, JACK & JONES now introduces a range of styles for the younger consumers. The first junior range will be available from autumn 2018.
Future fashion leaders
The junior collection is based on the existing, well-known JACK & JONES design – just scaled down in size. The expression therefore differs from the typical childlike look often offered for the younger audience.
Sales Director at JACK & JONES, Dennis Birk Jørgensen, explains; “These young consumers have evolved with digitalization into strong and independent opinion makers. They’re heavily influenced by social media and they’re discovering their own opinions on style at a rapid pace,” says Dennis and continues, “Never before has this group had more interest in clothing and as the influencers of the future, we want to be part of their world where they connect, share and shape future trends.”
By adding a junior collection, JACK & JONES closes the loop of size ranges, offering styles to the male consumer throughout his lifetime.
Craftsmanship and dedication – in smaller sizes
Created with passion and craftsmanship, the youngest consumers will see a collection that echoes the coolest looks of the JACK & JONES adult styles. The junior collections will reflect the brand’s dedication to denim and jeanswear, offering styles from the three lifestyles; CORE, ORIGINALS and PREMIUM as well as JEANS INTELLIGENCE. “In JACK & JONES we are denim addicts and we put tons of energy and dedication into every collection and every pair of jeans. In our company, we set high standards for everything we do, and these values will naturally be reflected in each junior collection”, Dennis elaborates. The junior collections will focus on casual jeanswear with a quality, design and fitting that will appeal to the younger target group.
The junior range will be offered six times a year, following the JACK & JONES collection flow. The first collection will be online at jackjones.com in August this year. In spring 2019, the junior collections will be available in top wholesale stores across Europe. The range will initially not be available in the JACK & JONES retail stores.