JACK & JONES ENTERS NEW BUSINESS OPPORTUNITIES WITH PLUS SIZE COLLECTION
Plus sizes are in high demand and JACK & JONES is now meeting this demand by extending its range of styles with larger sizes from 2XL to size 6XL. The focus across all categories is fitting and well-balanced proportions that complement the plus size segment.
Menswear brand JACK & JONES is extending its range by adding sizes 2XL-6XL to the assortment. The plus sizes are spread across categories within the JACK & JONES portfolio, providing the plus size segment with a much larger selection of trend styles, designs and colours.
Sales Director Dennis Birk Jørgensen explains:
“We want to make sure our consumers, regardless of their size, can get on-trend styles and look. We have done this for our well-known collections - now with styles in every size”.
We have developed the new fittings for more than a year and we have refined and adjusted through in-depth analysis and in cooperation with Hirmer, one of the German market leaders when it comes to plus size fashion:
“The years of analysis and studies we have on fitting and size was the foundation of the plus size range. We have adjusted well-known JACK & JONES fittings to the plus size segment and adapted them according to current size studies. In close cooperation with Hirmer, each product category has been examined in detail and adjusted to achieve the desired fit. It’s something that we are particularly proud of and we hope the consumers will embrace this extension of our product range”, Sales Director Dennis Birk Jørgensen continues.
The plus size collection is available across JACK & JONES’ active markets and on www.jackjones.com from August 2018. To follow current trends and seasonal colours, there will be six collections available per year.
For more information, please contact:
Ditte Dalsgaard Pedersen, Marketing Coordinator