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BESTSELLER joins Global Fashion Agenda

BESTSELLER is announced as Strategic Partner in Global Fashion Agenda, a group working to set a common agenda and direction for focused industry efforts on sustainability in fashion.

In collaboration with other Strategic Partners (including H&M, Kering, Target, Sustainable Apparel Coalition and Li & Fung), Global Fashion Agenda aims to mobilise the global fashion system to change the way we produce, market and consume fashion. Best known for Copenhagen Fashion Summit, the world’s principal event on sustainability in fashion, Global Fashion Agenda operates as a leadership forum steering the global sustainability conversation.

BESTSELLER to advise on the sustainability agenda

As a Strategic Partner, BESTSELLER will advise on the strategic direction and help shape the operational focus of Global Fashion Agenda. Furthermore, BESTSELLER will provide expert opinion and input for the development of sustainability recommendations for fashion businesses.

“We believe a common and focused effort is needed to create a more sustainable fashion industry. Therefore, we’re happy to enter into this partnership with Global Fashion Agenda, and we are convinced that we can learn from each other’s experiences and together have a positive impact on the global fashion agenda,” says Dorte Rye Olsen, BESTSELLER Sustainability Manager about the decision.

“We’re very happy to have BESTSELLER join our Strategic Partner group. Having a Danish company in our group will not only help push the agenda on our home turf, but with its massive volume and reach, BESTSELLER is also able to help us propel the agenda globally,” says Eva Kruse, CEO and president of Global Fashion Agenda.

About Global Fashion Agenda

Global Fashion Agenda is a global non-profit initiative founded by the Danish Fashion Institute in 2016. With a mission to make sustainability fashionable, its aim is to mobilise the global fashion system to change the way we produce, market and consume fashion, for a world beyond next season. In collaboration with its group of Strategic Partners, Global Fashion Agenda leads the global sustainability conversation. The founding group of Strategic Partners are H&M, Kering, Target, Sustainable Apparel Coalition and Li & Fung.

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