A TRIBUTE TO AARHUS
In 2017, Aarhus – the home of 800 BESTSELLER colleagues – is European Culture Capital. To celebrate this and to showcase the many amazing things that Aarhus has to offer – BESTSELLER has teamed up with Danish lifestyle fashion magazines Euroman and Eurowoman to pay homage to the city with an exclusive Aarhus magazine.
From the Latin Quarters to the urban cultural hub Godsbanen, to the world renown ARoS Art Museum. From street food to Michelin stars. Aarhus has a wide array of amazing spaces to discover. The new Aarhus magazine takes the reader on a journey and lets them experience food, fashion, music, interior design, interviews and even love letters to the city.
An unusual collaboration
“As official partner of Aarhus2017 we wanted to do something out of the ordinary to celebrate the city, so when Euroman/Eurowoman approached us with the idea of a lifestyle fashion magazine about Aarhus we saw it as a great opportunity – not just to give something back to Aarhus, but also to promote our own agenda in a new innovative way,” says BESTSELLER Communication Manager Jesper Stubkier about the decision to enter into a ‘joint-venture like’ collaboration with a magazine provider.
The BESTSELLER Identity team and the BESTSELLER Communication team have worked closely together with the editorial teams of Euroman and Eurowoman to create just the right look and content to promote Aarhus and BESTSELLER. “It’s been a unique occasion to highlight all the great things going on in Aarhus on the fashion and lifestyle scene – hopefully attracting even more creative minded people to Aarhus and BESTSELLER. In that sense, it’s been a destination branding, meets employer branding, meets local engagement sort of activity. On the bottom line, we hope to make our colleagues proud of this local initiative, and that the citizens of Aarhus will receive it well,” Jesper finishes.
About the Aarhus Magazine
The magazine will be distributed along with the June issues of Euroman and Eurowoman, and will be available free of charge at selected locations throughout Aarhus and at our Aarhus office.