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An international career in Denmak

This is Anjuli

Anjuli moved from London, UK, to Denmark 23 years old and started her career as designer in SELECTED.

Where are you from, and how did you end up at BESTSELLER in Denmark?

My family is originally from India, but I was born and brought up in London. After studying one year at the College Of Fashion in London, I moved to Leeds and studied fashion design for another four years. During an internship in New York, I met a Danish guy, and we stayed in touch. To keep it short, we fell in love and after I finished my studies I moved to Denmark with him and started looking for a permanent job. I did not know BESTSELLER when I came here, but some of my friends recommended me to make a contact. I did, and it ended up with a job offer. So I started my design career in SELECTED where I worked for 5 years and learned a lot. Eventually it was time for me to try something new, so I recently moved to VERO MODA and got new challenges, but within the same BESTSELLER family.

What do you do in BESTSELLER?

Right now I work as a designer in light wovens. It basically means that I design dresses, tops and shirts for the main collection. I have gone from designing menswear at SELECTED to designing something that I could actually wear myself and that’s a big change – but an exciting one. The favorite part of my job is choosing fabrics. And I have also found a new love in fitting/construction. It is really motivating to fine-tune the product and make sure that everything is perfect.

What do you like best about working in BESTSELLER?

It is an excellent company to work for. I sometimes feel very spoiled. We are lucky to have a great canteen with fresh food, we get nice Christmas gifts, and generally everyone is just treated very well. People are nice and down to earth, which you might not expect for a company in the fashion industry. And there are a lot of opportunities for you. If you want to change something within your field or in your role, no one is stopping you. This means that your career can go many ways. It is not just a walk in the park though. There is a lot of pressure here too, many expectations and deadlines to meet and many tasks to be solved. But that’s not a bad thing. It is also what motivates me, and in my opinion it’s good to push the employees a bit.

What is it like to live in Denmark?

At first it felt a bit like being on a holiday. But then it actually got quite hard, and it took me some time to feel at home.

Now I love it. It is quiet, but it is beautiful, fresh and clean. I live in Aarhus which is perfect. It is small enough for you to bump into people you know when you are out, but big enough for you to meet new people and get new experiences. The city has a lot to offer, and it is close to the sea and the forest. I have been living here for 6 years now, and so far I am not planning on going back to London.

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